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Press Release

World Kindness Day call for communities to practice #FestiveKindness


Each year on 13 November, conscious citizens across the globe heed the call to make the world a better place by committing good deeds and pledging acts of kindness. This year, in celebration of World Kindness Day, SA Harvest and caring communities across Joburg, Cape Town and Durban are embarking on a #FestiveKindness campaign, giving those who have a little more than others the opportunity to practice kindness over the festive season.

In a year that’s been characterised by a massive increase in hunger in South Africa, the act of giving during the festive season is more significant than ever. SA Harvest is proud to have been able to deliver the equivalent of 3 million meals by rescuing surplus food and delivering it to those in need – and now we’re turning our attention to delivering #FestiveKindness!

For 30 days from 13 November to 13 December, SA Harvest, in collaboration with community groups and schools, will be collecting toys and Christmas treats for vulnerable children, along with non-perishable food items and sanitary pads.

Join the #FestiveKindness campaign

Some of the communities and Community Action Network (CAN) groups that will be participating in the #FestiveKindness collection include Constantia, Fresnaye and Oranjezicht in Cape Town; Killarney, Waterfall, Fourways, Linksfield, Glenhazel, Morningside and Lonehill in Joburg; and Ballito and Durban North in Durban. The recipients of the donations from the #FestiveKindness campaign are organisations in each city that provide support to orphaned children and child-headed households.

The sky’s the limit when it comes to kindness, and every community can get involved. We are calling on every school or community with a WhatsApp group and a desire to practice kindness to co-ordinate a #FestiveKindness collection in your area. Our cheerful SA Harvest trucks will collect donations from community groups of new and nearly new toys, Christmas treats, non-perishable food and sanitary pads, and they’ll be packaged into bright yellow bags to bring joy and smiles to the faces of children this Christmas.

To participate in the #FestiveKindness campaign, contact Suzie Browde on

2 responses to “World Kindness Day call for communities to practice #FestiveKindness

  1. I am an ex professional nurse.Ive always been passionate about caring and helping people in need esp children and the elderly.School going kids go to school on an empty stomach; during school holidays they go hungry because the school kitchen is closed.Most of the elderlies Sassa grands cater for feeding grand children because the parents are unemployed.The list is endless.I would like to know if you could be able to get some assistance regarding supplying me with food to help.Regards Martha.

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