“While I appreciate valiant efforts by the Department of Public Enterprises to save SAA, throwing good money after bad stopped making sense the moment millions of South Africans faced lockdown-induced starvation. The logic dictated by the numbers is truly persuasive.”

Read more on the Daily Maverick website.


Gidon Novick is the founder of Lucid Ventures. He is also well known as the founder of kulula.com. He spent twelve years in the tough airline industry, where he innovated and redefined the airline space. He also launched the SLOW Lounge Concept. After leaving the airline industry he spent three years at Discovery as the CEO of Vitality and Head of Digital. He is a qualified CA(SA) and has an MBA from Kellogg School of Management.