Alan Browde (CEO and founder SA Harvest) grew up in Johannesburg. He started his work life on a kibbutz in Israel and returned to South Africa to begin his career at Stellenbosch Farmers Wineries. After joining the Grey Advertising Group as managing director of Grey Action, (the marketing services provider to the group’s clients) he went on to start his own marketing services company which he ran for 25 years before launching SA Harvest. Alan and Ronni Kahn (OzHarvest Founder) grew up as neighbours in Johannesburg and have remained life-long friends.